Alliances in the media
The South West Industry Road Safety Alliance produced a Facebook video for 2017 National Road Safety Week, that features the story of a local family impacted by road trauma in 2016.
In the video, Lauren Jackson talks about the devastation caused by the death of her younger brother Connor in a car crash near their home town of Collie.
The Mid West Industry Road Safety Alliance (MWIRSA) has successfully executed a road safety campaign consisting of two television commercials titled ‘Tame the Beast’ addressing the safe overtaking of road trains on regional WA roads. The campaign explains safe overtaking of road trains from two sides; from the truck driver’s perspective and from a more humorous back-seat driver perspective in the passing vehicle.
The South West Industry Road Safety Alliance produced a series of high quality videos addressing the signs of fatigue and distraction. These 2-3 minutes videos use whiteboard animations to promote these messages.
The animations were produced by a local media production agency in Bunbury. The intention of these videos will be used in alliance member workplaces; including toolbox meetings, safety moments and at key local events.
BHP Billiton animations