Closer to home than you think

Road trauma is not about numbers. One death, is one too many. Whatever the number, the level of trauma on WA roads is unacceptable, no matter how small it gets, until it gets to zero.

Campaign overview

Our vision is one of no road deaths and serious injuries - a future where every journey is a safe one.
The road toll is not just a number. Every death is someone’s grandmother, grandfather, mother, father, husband, wife, brother, sister, or child – it’s closer to home than you think.

Behind the scenes

Francisco

Filmed in Victoria, the Closer to home than you think advertisement was set-up without the knowledge of the main character, Francisco. So, his reactions are real.  In behind the scenes footage, he speaks about his surprise and the emotions he felt when his family appeared.

Francisco’s wife, Charlene

Meet the family. Behind the scenes footage of Charlene, Francisco's wife where she talks about her experience in making the ad and the effect it had on her.

Francisco’s parents

Behind the scenes footage of Francisco's parents as they talk about their experience filming the ad and Francisco's reaction and character.