You Deserve It

Campaign evaluation

The goal of this campaign was to support the 'Anywhere, Anytime' approach to WA police enforcement activities.  The message aimed to increase the perceived likelihood of being stopped for a random breath test.

The specific objectives of this campaign were to:

  • Support WA police drink driving enforcement activities by creating the perception that if you drink and drive, you will be caught; and
  • Raise the awareness of the risks associated with drink driving.

Summary of results

  • Strong prompted awareness (77%).
  • Of those who admitted to recently driving near or over blood alcohol limit, 87% had seen the campaign.
  • 95% said the campaign was easy to understand, with 77% saying it was believable.