Saving Lives Together

Know the distance


Research shows that 95% of WA drivers acknowledge the danger of using a mobile phone while driving (source: Kantar Public research, May 2018).

But consider this, regardless of the distraction, if you glance away from the road when driving for just two seconds (at 60km/h), you're effectively driving blind for 33 metres. Even worse, at 100km/h, you miss 55 metres of road.

It might only be a second or two, but if you’re changing a song on your playlist, finding your sunnies, or even doing your make-up, you’re not looking at the road ahead.

The Idea
We’ll show exactly how much you miss when you take your eyes off the road by using real world props as the unit to measure the distance of distraction.
Tone of voice: A ‘warning’ tone – dispelling the myth that driving distracted is a harmless behaviour.

The Line
Look away for two seconds while driving at 60km/h and you miss 33m of road…
Look away for two seconds while driving at 100km/h and you miss 55m of road…
Know the distance of distraction.


1. Television

2. Radio    

3. Campaign Resources                                     

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  • Social Media

Acknowledgement of Country

The Government of Western Australia acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and community.
We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders both past and present.

The Road Safety Commission is a portfolio within WA Police Force. It reports to the Minister for Road Safety, Hon. Michelle Roberts MLA.