Saving Lives Together

Priorities - distractions

Campaign overview

Road Safety Commission’s Driver Distraction Education Campaign aims to build awareness of the significant danger of being distracted whilst driving – particularly through use of a mobile phone device.

Driver distraction is the diversion of attention away from driving toward a competing activity. It has been identified as an emerging road safety issue and is ranked by road safety authorities around the world as a significant contributing factor to road trauma.

While there are numerous causes for driver distraction, ‘use of a mobile phone whilst driving’ and ‘use of a television in a vehicle that is visible to the driver’ are illegal offences in WA resulting in a $400 fine and 3 demerit points.

A most concerning insight is that despite 90% of WA drivers acknowledging the danger of texting while driving, 57%, still irregularly or regularly offend. This campaign talks to this audience.

Two Seconds on Your Phone is 33 Metres Driving Blind.

Key messages

  • Looking at your phone behind the wheel is like driving blind.
  • Don’t text behind the wheel.
  • If you text behind the wheel it could cost you $400 and 3 demerits.

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Acknowledgement of Country

The Government of Western Australia acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and community.
We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders both past and present.

The Road Safety Commission is a portfolio within WA Police Force. It reports to the Minister for Road Safety, Hon. Michelle Roberts MLA.