Saving Lives Together

You deserve it

Campaign evaluation

The goal of this campaign was to support the 'Anywhere, Anytime' approach to WA police enforcement activities.  The message aimed to increase the perceived likelihood of being stopped for a random breath test.

Objectives:

  • Support WA police drink driving enforcement activities by creating the perception that if you drink and drive, you will be caught; and
  • Raise the awareness of the risks assoc
    iated with drink driving.

Summary:

  • Strong prompted awareness (77%).
  • Of those who admitted to recently driving near or over blood alcohol limit, 87% had seen the campaign.
  • 95% said the campaign was easy to understand, with 77% saying it was believable.

Acknowledgement of Country

The Government of Western Australia acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and community.
We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders both past and present.

The Road Safety Commission is a portfolio within WA Police Force. It reports to the Minister for Road Safety, Hon. Michelle Roberts MLA.