Saving Lives Together

24 hour drug driving ban



Campaign overview
 
WA Police Force will issue drivers who test positive for certain prescribed illicit drugs or refuse a roadside drug test with a prohibition notice which bans them from driving for 24 hours.
 
The state-wide community education campaign targets all drivers aged under 40. 
 
The campaign sends the strong message that those drivers, who risk their lives and the lives of all road users by driving while impaired by drugs, will receive an immediate 24 hour driving ban.
 
It uses a multi-media approach across  television, radio, digital, and out-of-home advertising. 
 
Research undertaken by the Road Safety Commission shows that 92% of respondents believe that driving under the influence of drugs is a serious road safety issue.
 
Campaign material

The state-wide community education campaign targets all drivers aged under 40. 
  1. 15sec Television commercial
  2. 15sec Television commercial 
  3. 15sec Television commercial
  4. 15sec Radio commercial

Social media posts 




Billboards