We’re all familiar with the ROAD TOLL being a record of lives lost on our roads. But what about those who survive, and whose lives will never be the same again due to the injuries and trauma they have suffered? This is The Life Toll
, a record of the consequences of serious road trauma.
The majority of serious crashes involve people of all ages making an error, momentarily lapsing in concentration, or misjudging a situation. When these crashes result in serious and permanent injury, it leaves poignant messages that resonate with the wider community – it could happen to me. The Life Toll
gives a voice to road trauma survivors. Their collective powerful storytelling leads us all to take personal responsibility to make decisions that lead to safer driving.