Motorcycle campaign aims to engage male riders
20 Oct 2017
The State Government has launched a new motorcycle safety campaign that highlights the potentially fatal consequences of riders pushing the limits on the road.
So far in 2017, 20 motorcycle riders have lost their lives on WA roads.
Acting Road Safety Commissioner Iain Cameron said motorcycle riders and their pillion passengers are among the most vulnerable road users in Western Australia.
“Last year, 60% of the 40 motorcycle fatalities on WA roads were single vehicle crashes, so we’re asking riders – don’t push it, ride to arrive,” said Mr Cameron.
Last year, 60% of the 40 motorcycle fatalities on WA roads were single vehicle crashes.
This education campaign reaches out to individual riders about the responsibility they have to change their behaviour because that is what will save their lives on our roads.”
The campaign is spearheaded by a locally produced television commercial that will first air during this weekend’s broadcast of the Australian MotoGP.
“We know that men aged 30 to 49 are over-represented in motorcycle fatalities and serious injuries in Western Australia,” said Mr Cameron.
We know that men aged 30 to 49 are over-represented in motorcycle fatalities and serious injuries in WA.
“We’ll use the opportunity to engage with that audience and share an important road safety message that will save lives while they’re enjoying the action from Phillip Island.”
The education campaign includes digital and indoor and outdoor advertising components to reach riders in both the metropolitan and regional areas.