RSC and RugbyWA join forces to tackle road trauma
31 Jan 2017
The Road Safety Commission and RugbyWA have teamed up for a 12 month - $1.5 million partnership that will ultimately save lives on West Australian roads.
WA’s premier rugby team will be known as the Road Safety Western Force.
Road Safety Commission Director of Operations Chris Adams said the naming rights partnership would effectively disseminate the road safety message throughout the state, particularly targeting men in the 20 to 59 age group who were over represented in road fatalities in 2016.
“For the Road Safety Commission, this is a unique opportunity to tackle road trauma in WA,” said Mr Adams.
“The RSC will have access to Western Force players who will act as Road Safety Ambassadors to promote the State Government’s road safety strategy - Towards Zero 2008-2020 right across WA."
Mr Adams said the RSC branded Western Force jerseys are expected to reach a potential live and TV audience of 390,000 over the 2017 Super Rugby season.
“We know this partnership presents the chance to change behaviours and attitudes of those drivers on the roads, and in return save lives,” Mr Adams said.
The partnership funding will be allocated from the Road Trauma Trust Account and includes RSC naming rights, jersey branding, match day signage and match day advertising, as well as 1200 hours service from the club.
There is the option of a three year extension at the end of the initial 12 month partnership.