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In recent months, cyclist fatalities have generated significant media attention, making the issue top-of-mind in the WA community.
This campaign aims to build awareness of the significant danger of being distracted whilst driving – particularly through use of a mobile phone.
To date, the State Government’s ‘anti-drink driving education campaigns’ have been effective in reducing trauma on our roads.
In the last seven years alone, the number of people killed or seriously injured on WA roads where speed was a factor has reduced from 479 in 2008 to 134 in 2015.
The Time with Mum campaign documented the life of “Nate” who has lost his licence and forced to rely on his mother to drive him around.
In the lead-up to the introduction of the Alcohol Interlock Scheme legislation on 24 October 2016, the Road Safety Commission ran a community education campaign.
Run July – Nov 2016, the Zero Heroes campaign aimed to recognise drivers who are doing the right thing on our roads and to normalise safe driving.
In 2015/16 , ‘anti-drink driving education’ focused on drink & driving and a fact that if you drink and drive you will be caught.
In 2015/16 , ‘anti-speeding education’ focused on: speed increases crashes and if you speed you will be caught.
The goal of this campaign was to support the 'Anywhere, Anytime' approach to WA police enforcement activities. The message aimed to increase the perceived likelihood of being stopped for a random breath test.