Campaign Evaluations

Drink Driving

You Deserve It - August 2015

The goal of this campaign was to support the 'Anywhere, Anytime' approach to WA police enforcement activities.  The message aimed to increase the perceived likelihood of being stopped for a random breath test.

The specific objectives of this campaign were to:

  • Support WA police drink driving enforcement activities by creating the perception that if you drink and drive, you will be caught; and
  • Raise the awareness of the risks associated with drink driving.

Summary:
  • Strong prompted awareness (77%).
  • Of those who admitted to recently driving near or over blood alcohol limit, 87% had seen the campaign.
  • 95% said the campaign was easy to understand, with 77% saying it was believable.

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Safer Vehicles

ESC - July 2013

The Safer Vehicles campaign was launched in October 2012, and there was a heavy burst of media activity from October - December 2012 and then again in February through to the end of May in 2013. It aired exclusively in Regional and Remote WA.

Summary:
  • Achieved good levels of awareness (77%).
  • For all media channels, awareness of the campaign was higher in Remote areas of WA compared to Regional areas.
  • Comprehension of the ESC campaign was strong, with three in four correctly identifying a key message. The primary message received was that ESC helps drivers to maintain control.
  • After seeing the ESC campaign, nearly three in four say that the next time they go shopping for a vehicle, they will be more likely to purchase one which features Electronic Stability Control.

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Seat Belts

Sashes - July 2013

The Sashes seat belt campaign aimed to:

  • Generate awareness of the importance of wearing a seat belt.
  • Raise the awareness of the impact that not wearing a seat belt will have on other people (i.e friends and family) in the event of a crash.
  • Encourage rural and regional occupants to ensure others in the vehicle also wear a restraint.

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Speeding

Post-It Notes - July 2013

The Post-It Notes campaign was first launched in February 2012, but later re-launched in November 2012 with a fortnightly schedule of media running up to late May 2013.

This enforcement campaign aimed to:

  • Remind the Western Australian community of the consequence of speeding; and
  • Generate awareness of speeding enforcement.

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The latest evaluations of road safety education and advertising campaigns are available on this page. If you would like evaluations or information about previously run road safety campaigns, please contact the Road Safety Commission.