Distractions
m distance travelled blind at 60km/h
road deaths caused by inattention in 2018
x more likely to crash when using a phone.
A distracted driver is not only a risk to themselves, they also endanger their passengers and other road users.
Research shows that 95% of WA drivers acknowledge the danger of using a mobile phone while driving (source: Kantar Public research, May 2018). It’s not only mobile phones that can distract you from the complicated task of driving. Kids in the back seat, activity on the road side, eating, drinking and personal grooming can all distract a driver. Keep your eyes on the road to ensure the safety of your loved ones and others.
Consider this, regardless of the distraction, if you glance away from the road when driving for just two seconds (at 60km/h), you're effectively driving blind for 33 metres. Even worse, at 100km/h, you miss 55 metres of road.
It might only be a second or two, but if you’re changing a song on your playlist, finding your sunnies, or even doing your make-up, you’re not looking at the road ahead.
DISTANCE OF DISTRACTION CAMPAIGN